DeusExMachina is an installation that exhibits an alternative. An alternative economic structure and an alternative form of entertainment. The destruction vending machine is selling an experience, users sacrifice a personal object in order to experience the exhilarating sensation of observing their belongings being broken to pieces by a falling metal wrecking ball.

A world in which materials and commodities have lost their value and while we discourage from the thrills of the virtual experiences that surround our daily lives can only evoke a true emotional, sensorial value in moments of live first hand participatory experiences such as DeusExMachina provides.

The new emerging experience economy presents a new challenge for designers of creating less objects and more experiences

ExperiencesCustomer X, Material X, Cultural X, User X, Risky XClientBenyamini contemporary Ceramics CentreYear2014

 Mason Cole Jersey